How one workshop became 30 days of social content.
Growing Together South Coast is a community-driven organisation focused on sustainable food production, education and strengthening local resilience across the South Coast. Our work together centred on helping translate that mission into engaging digital content that could connect with audiences in a more immediate, human and accessible way.
Overview
Their programs, workshops and community values were not translating online. Content was sporadic, hard to sustain internally, and not capturing the warmth and energy of what they were actually doing on the ground.
Challenge
We built a social-first content strategy around a single community workshop. Using documentary-style filming, natural visuals and community-focused messaging, we created a suite of short-form videos and supporting content that felt warm, accessible and genuinely connected to place and people